Have you seen the pig in the sauna?

Quirky works, doesn't it? It gets your attention and probably even gets you to tell at least someone about it. The USDA is counting on it with three new ads they've launched for television and radio. The pubic service announcements were created with pro bono help from the Ad Council to help promote safe food handling during this barbecue season.

Does the quirkiness of the message work for you?

Click here to see the ads for Clean, Separate and Cook